Why I Love This Online Game: The MMORPG Stickiness Factor
نویسندگان
چکیده
With the rapid growth of the gaming industry, keeping gamers loyal is the quintessential issue. Thus, our paper focuses on loyalty towards Massively Multiplayer Online Role-Playing Games (MMORPGs). Our study incorporates the social identity theory, the theory of reason of action and gamer emotions into the equation of loyalty. An empirical study of 160 subjects was conducted to test our model. Our results demonstrated that perceived enjoyment, reputation and cohesion significantly affect loyalty. However, when all 3 are taken together, both reputation and cohesion overshadow perceived enjoyment, making the latter irrelevant in affecting loyalty.
منابع مشابه
Motivations of Play in Online Games
An empirical model of player motivations in online games provides the foundation to understanding and assessing how players differ from one another and how motivations of play relate to age, gender, usage patterns and in-game behaviors. In the current study, a factor analytic approach was used to create an empirical model of player motivations. The analysis revealed 10 motivation subcomponents ...
متن کاملMicrosoft Word - ICCSA_52 IMECS2015-Gaming
Massively multiplayer online games (MMOGs) have gained enormous popularity amongst the game communities, industries and academic researches. In particular, first person shooter (FPS) and massively multiplayer online role-playing game (MMORPG) genres are most famed. FPS traffic is very delay sensitive like voice and its interactivity is similar to the multimedia. However, MMORPG traffic is less ...
متن کاملMMORPG Escapism Predicts Decreased Well-Being: Examination of Gaming Time, Game Realism Beliefs, and Online Social Support for Offline Problems
Massively multiplayer online role-playing game (MMORPG) escapists are individuals who indulge in the MMORPG environment to avoid real world problems. Though a relationship between escapism and deteriorated well-being has been established, little is known about particular pathways that mediate this relationship. In the current study, we examined this topic by testing an integrative model of MMOR...
متن کاملSupporting Communities in Massively Multiplayer Online Role-Playing Games by Game Design
Communities get formed almost automatically in multiplayer games, but in some games they seem to be stronger and more active than in others. In order to find out why it is so, We study in this paper what kind of game design makes game community formation and maintenance easier in Massively Multiplayer Online Role-Playing Games (MMORPG). Three MMORPGs are used as examples: Ultima Online, Anarchy...
متن کاملOptimization Technique in a Commercial MMORPG on Mobile Phone
In this paper, we discuss the model and strategy to improve the performance of a game “ZhanGuo” [21], the leading mobile MMORPG (Massively Multiplayer Online RolePlaying Game) in China. Memory optimization and network bandwidth reduction are crucial in mobile MMORPG. In the majoring mobile phones, storage memory is very limited ranging from 64K to 200K bytes and the heap (runtime) memory is ran...
متن کامل